BRIEF: Design soap packaging and branding for creative professionals.
CONCEPT: People tend to come up with their best ideas in the shower. Soap can be marketed as a solution to a creative block. Therefore each scent has been paired up with a philosopher.
SOON SUPERMAN WON’T HAVE A PLACE TO CHANGE IN BEFORE FIGHTING CRIME
BRIEF: BT raised funds to repurpose phoneboxes into vending machines with free meals for the homeless. They hosted a soup kitchen to roll this out.
CONCEPT: The idea of “catching” the homeless before they slip through the cracks came about by looking at comic book layouts.
OUR PURPOSE: LONGER, HAPPIER, HEALTHIER LIVES
BRIEF: Design a corporate newsletter for BUPA that best conveys the message of caring for their clients.
CONCEPT: “To strike a chord” is to become familiar with someone. Harmonographs are instruments that visualise music by creating geometric shapes similar to these.
Hackney: A Polariod
A BOROUGH THAT WELCOMES PEOPLE FROM ALL WALKS OF LIFE
BRIEF: Design an annual report for Hackney that reflects the spirit of the borough.
CONCEPT: This report was inspired by the pop-up culture of Hackney as well as the sense of stepping onto another planet.
CROWD SURF YOUR WAY TO THE STAGE FASTER WITH JAM
BRIEF: Develop branding for a telecom targeting a teenage demographic.
CONCEPT: Drums served as an early form of long-distance communication. Jam symbolises young people creating music together.
TRAVEL TIPS FOR THOSE IN THE KNOW
BRIEF: Design branding for an online city guide. Targeted demographic is interested in authentic and off-the-beaten-track city travel.
CONCEPT: Inspired by speakeasies where one would need to know the secret password or knock to enter. One of these knocks still popular to this day comes from a 1899 song called “At A Darktown Cakewalk”.